George Gopen’s Reader Expectation Approach (REA)

to Writing in the English Language

Reaching the Reader’s Mind

Turn complex expertise into writing that wins funding, cases, and decisions.

GEORGE GOPEN BOOK RELEASE UPDATE: “The New Science of Scientific Writing” on shelves in June of 2026! ● Click here for details! ●GEORGE GOPEN BOOK RELEASE UPDATE: “The New Science of Scientific Writing” on shelves in June of 2026! ● Click here for details! ●

Dear George — With admiration and gratitude.
I thought of your work with every sentence I wrote here.

Alan Alda — Actor, author, science communicator

Can you really afford to be misunderstood?

Research Institutions

Communicate complex research clearly to increase grant funding and publication.

Law Firms

Strengthen briefs and documents to be precise and persuasive.

Businesses

Produce documents that build consumer confidence and make it easier to audit important decisions.

Over 200 leading institutions trust Gopen’s REA.

You can download the full client roster here.

Medium close-up of George Gopen, a smiling white man with reddish grey hair, bear, and mustache wearing glasses and a dark grey suit and white collared shirt and glasses standing in front of a book case

Trusted Methods
Unrivaled Impact

As a leading international writing consultant, Dr. George David Gopen has trained tens of thousands of professionals in his Reader Expectation Approach. His revolutionary practice of writing from the reader’s perspective has been credited with reshaping scientific writing. Hundreds of organizations trust REA with six universities exceeding $3 billion in combined grant funding after a commitment to his training.

Dr. Gopen was awarded the Legal Writing Institute’s “Golden Pen Award” for his lifelong efforts to improve the quality of legal writing. He authored “The Science of Scientific Writing,” selected as one of 36 classic articles from the first century of American Scientist. In June 2026, he is releasing an updated expanded version of the article in book form. Learn more about current and forthcoming books by Dr. Gopen here.

My very dear brother George is one of the most masterful teachers, erudite scholars and decent human beings I have ever encountered in the Academy!

Dr. Cornel West — Philosopher, theologian, and politician

Head shot of Cornel West, a smiling Black man with black and grey afro, beard, and mustache, tinted glasses in a black jacket and white shirt with a small microphone pinned to it.

What REA clients are saying

I am a professional writer by default — and your training has changed my approach to writing, forever.

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Adam Bailis, PhD

Associate Dean of Research
Jefferson College of Health Professions
Thomas Jefferson University

“the two days spent in the Writing Seminar were among the most profitable professional training days I have known.”

Katherine Bartlett, JD

A. Kenneth Pye Professor Emerita of Law
Duke University Law School

“the Seminar was one of the most valuable twelve hours I have ever spent.”

Middle aged white woman swith grey hair styled in a bob with glasses in a casual dark top

Nell Beatty Cant, PhD

Associate Professor Emeritus of Neurobiology
Faculty Network Member of the Duke Institute for Brain Sciences

Scientific Writing From the Reader’s Perspective, taught by Professor George Gopen,
is the single most highly rated faculty development program offered at Indiana University.

Close-up head shot of Stephen, a smiling white man with short grey hair, and invisible-framed glasses.

Stephen P. Bogdewic, PhD, MA

Executive Vice Dean Emeritus at Indiana University
and Senior Associate Dean for Faculty Affairs and Leadership
University of North Carolina Chapel Hill

“George gave me my life, my career, my future. He gave me my dreams.
I owe him everything.”

Close-up head shot of Victoria, a smiling white woman with silver strands in her long straight brown hair. She is wearing small, oval, wire-framed glasses.

~ Victoria Seewaldt, MD

Associate Director and Professor of Medicine at City of Hope Cancer Center
Advisor to the National Institutes of Health

REA training customized for your goals

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REA programs are available in formats customized to your organization’s goals and schedule.
Choose from a combination of professional writing seminars and workshops or e-learning options.

Medium close-up of George Gopen, a white man with short reddish greying hair, mustache and beard. He has blue eyes and rectangular glasses with metal frames, and is looking pensively to the right, while his open left hand touches on his forehead, as if deep in thought. He is wearing a black collared shirt and dark grey jacket. To his right, are three individual images of books he has written. The background is a deep maroon color.

Explore why REA is a great fit for your organization

Request a complimentary 20‑minute discovery call to fashion a training package for your team’s professional development or high-stakes project.

Request Discovery Call

Professional Development Training
Customized to Your Goals

Case Study
Indiana University

Before REA training, IU ranked 40th in grant application success. After an investment in REA training, they moved up to 14th place. Indiana’s awards remained above 200 million in every measured year from 2019 onward.

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FAQ

Who is the program for?
Universities and scientific research departments; governmental agencies; non-profit organizations; law firms and legal departments; professional associations; leadership and graduate programs.
What happens on the discovery call?
We will discuss how our training options align with your organization’s training goals, schedule, and budget.
How is training typically delivered?
Instructor-led training delivered via a combination of live seminars and small-group workshops. An online e-learning series can also be accessed. A limited number of one‑on‑one consulting appointments are available.

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