Gopen’s Reader Expectation Approach (REA)

Reaching the Reader’s Mind

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Turn complex expertise into writing that wins funding, cases, and decisions.

Can you afford to be misunderstood?

Universities & Research Institutes

Communicate complex research clearly to increase funding and publication.

Law Firms & Legal Departments

Strengthen briefs and documents to be precise and persuasive.

Corporations

Produce documents that make it easier to audit decisions and trace logic.

Governmental Agencies

Explain decisions and policies so they are compliant and actionable.

Head shot of Cornel West, a smiling Black man with black and grey afro, beard, and mustache, tinted glasses in a black jacket and white shirt with a small microphone pinned to it.

“My very dear brother George is one of the most masterful teachers, erudite scholars and decent human beings I have ever encountered in the Academy!“

~ Dr. Cornel West, Dietrich Bonhoeffer Chair at Union Theological Seminary and Professor Emeritus at Princeton University

“Dear George — I thought of your work with every sentence I wrote here.”

~ Alan Alda, The Alan Alda Center for Communicating Science

Medium close-up of George Gopen, a smiling white man with reddish grey hair, bear, and mustache wearing glasses and a dark grey suit and white collared shirt and glasses standing in front of a book case

Trusted Methods
Unrivaled Impact

Dr. George Gopen, a leading global consultant on writing in English, has trained tens of thousands of professionals worldwide in his Reader Expectation Approach to writing from the reader’s perspective.
His customized training programs have helped hundreds of organizations win favorable decisions, attain recognition, and earn billions in funding.

Among the numerous publications Dr. Gopen has authored, his 1990 article in American Scientist, “The Science of Scientific Writing,” was selected as one of the 36 classic articles from the first 100 years of that publication. In 2011, Dr. Gopen was awarded the Legal Writing Institute’s “Golden Pen Award” for outstanding contribution to the legal writing profession.

Over 200 Leading Institutions Trust REA.

You can download the full client roster here.
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Phizer logo
Eli Lilly logo
JP Morgan logo
Bank of America logo
American Heart Association logo
Johns Hopkins logo
St. Jude Children's Research Hospital logo
Purdue University logo
University of California, Berkeley logo
Oslo University Hospital logo
Kyoto University logo
National University Sokedai logo
National University of Singapore logo
Harvard Law School logo
Duke Law School logo
Rutgers Law School logo
Loyola School of Law logo
US Fourth Court of Appeals logo
American Bar Association logo
National Council of State Legislators logo
Sidley Law logo
Simpson Thatcher Law logo
Skadden Law logo
Baker Botts Law logo
Morgan Lewis & Bockius Law
Holland and Hart Law
I am a professional writer by default — and your training has changed my approach to writing, forever.
Medium shot of Adam, a white man with short brown hair in a green Tshirt sitting at a powerful looking white microscope, his hand on the focus knob.
Adam Bailis, PhD
Associate Dean, City of Hope Cancer Center
Scientific Writing From the Reader’s Perspective, taught by Professor George Gopen, is the single most highly rated faculty development program offered at Indiana University.
Close-up head shot of Stephen, a smiling white man with short grey hair, and invisible-framed glasses.
Stephen P. Bogdewic, PhD, MA
Senior Associate Dean for Faculty Affairs and Leadership , University of North Carolina Chapel Hill
“George gave me my life, my career, my future. He gave me my dreams.
I owe him everything.”
Close-up head shot of Victoria, a smiling white woman with silver strands in her long straight brown hair. She is wearing small, oval, wire-framed glasses.
~ Victoria Seewaldt, MD
Associate Director and Professor of Medicine at City of Hope Cancer Center. Advisor to the National Institute of Health.

Instructor-led REA training customized for your goals

"Workshops." Wide shot. Simplified grey and dark grey illustration of a featureless person with a round head standing and pointing to a screen with a long pointer while three members of an audience look on: someone with a round head,someone with a bob haircut, and someone on the larger side.
Medium close-up of George Gopen, a white man with short reddish greying hair, mustache and beard. He has blue eyes and rectangular glasses with metal frames, and is looking pensively to the right, while his open left hand touches on his forehead, as if deep in thought. He is wearing a black collared shirt and dark grey jacket. To his right, are three individual images of books he has written. The background is a deep maroon color.

Explore why REA is a great fit for your organization

Request a complimentary 20‑minute discovery call to fashion a training package for your team’s professional development or high-stakes project.

Request Discovery Call
Case Study:
Indiana University

Before REA training, IU ranked 40th in grant application success. After several years of REA training, they moved up to 14th place.

More Client Stories
Common questions before your call
  • Who is the program for?
    Universities and scientific research departments; governmental agencies; non-profit organizations; law firms and legal departments; professional associations; leadership and graduate programs.
  • What happens on the discovery call?
    We will discuss how our training options align with your organization’s training goals, schedule, and budget.
  • How is training typically delivered?
    Instructor-led training either through live seminars or an e‑learning series, both of which can be followed by workshops. Also available are one‑on‑one consulting appointments.
POV from above. Dozens of people seated in a theater format.

“Write well.
In your lifetime, you will be known by many important people only by your writing.” ~ George Gopen